Assigned Reading #5
Chapter 7: The Light Entertainment Industry Brief
"Without a doubt there has been a power shift in the industry. I used to work at EMI, and I worked at Virgin before that. I used to sit in planning meetings and be the very last person to speak--as everyone packed away their pens and were walking out I'd mumble my little bit about trying to put a video online. Today the internet is becoming the hub of the marketing campaign. Everything now hangs off what is happening online." ~Dom Cook.
Components of the Modern Music Industry
- Rock and Pop (illustration and photography)
- Classical (dominated by found imagery, usually painting)
- Hip-hop (dominated by photography and graffiti art)
- Urban or R&B (dominated by photography)
- Dance (typography and illustration)
- Ambient (illustration and photography)
- Reggae (illustration and photography)
The Creative Roles Within the Music Industry
- Label Manager
- Product Manager
- Artist and Repertoire (A&R) Manager
- Creative Director
- The Design Team
Progression of a Typical Music Industry Commission
- Label selects studio
- Research and Development
- Visual identity selected
- Illustrator is contacted and budget is set
- Design team prepares and presents a few ideas
- Final design is decided on and prepared for marketing
Components of the Modern Music Video Industry
- Pop (film, animation, and illustration)
- Rock (film, animation and illustration)
- Hip-hop (dominated by film)
- Urban or R&B (dominated by film)
- Dance (dominated by film)
Creative Roles Within Music Video
- Commissioner
- Director
- Artist and Management
- Film Cameraman and Crew
- Assistant Director
- Film Crew
- Art Director
- Choreographer and Wardrobe and Styling Personnel
- Illustrator and/or Animator
Progression of a Typical Music Video Commission
- Commissioner approaches production company with brief
- Film directors approach with written treatment
- Company presents pitches
- Pitch is selected
- Teams are briefed, necessary personnel and materials are acquired
- Production
- Post-production
- Final video is presented, payment is received
Components of the Gaming Industry
- Sport Games
- Adventure Games
- First-Person Combat Games
- War Games
- Civilization Games
- Film Franchise Games
- Children-Oriented Games
- Filmic-Genre Films
The Creative Roles Within the Gaming Industry
- Artists
- Level Designers
- Audio Engineers
- Musicians
- Programmers
- Writers
- Animators
Progression of a Typical Gaming Commission
- Pre-Production: Concept exploration
- Full Production: Make the game
- Bug Fixing and Polishing
- Submission
