Assigned Reading #3
Chapter 4: The Editorial Brief
"As life grows more complex, it requires a greater and greater extension of language. Graphic presentation is that extension, that synthesis of art and science now urgently demanded by contemporary life." ~ Will Burtin
Illustrating for the modern newspaper brief
- Serve as a visual "hook."
- Summarize the idea.
- Should be able to function as a stand alone image.
Components of a modern broadsheet newspaper
- National news (photo)
- International news (photo)
- Feature stories (illustration and photo)
- Political analysis (illustration and photo)
- Business section (illustration and photo)
- Education section (illustration and photo)
- Media section (illustration and photo)
- Arts section (illustration and photo)
- Society section (illustration and photo)
- Consumer section (illustration and photo)
- Sports section (photo)
- Gardening section (photo)
- Food section (photo)
- Property section (illustration and photo)
- Star signs (illustration)
- Syndicated strip cartoons (illustration)
- Other strip cartoons (illustration)
- Weather (infographics and illustration)
Creative Roles in Editorial
- Editor
- Creative director
- Art director
- In-house designer
- Picture editor
Magazine brief
- Fashion (illustration and photo)
- Home and lifestyle (illustration and photo)
- Computing (illustration and photo)
- Men's lifestyle (illustration and photo)
- Sport (illustration and photo)
- TV and satellite (illustration and photo)
- General interest (illustration and photo)
- Business and current affairs (illustration and photo)
Summary of procedure
- Initial research
- Prospecting for work
- Securing the commission
- Starting work
- Submitting the roughs
- Producing the final artwork
- Securing payment
