Portrait/Caricature (complete + Bonus)
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| example of cute caricature |
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| example of exaggerated or realistic caricature |
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| example of satirical caricature |
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| Cute Sketch |
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| Realistic Sketch |
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| Satirical Sketch |
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| Color Comp |
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| Rachel Carson |
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| Bonus portrait |
Assigned Reading #7
Chapter 5; The Publishing Brief
"Digitization is here and books will never be the same again. Digitization frees books to reach new audiences in new ways. Books used to furnish a room....now they will furnish a virtual world." ~Gail Rebuck
Illustrating for the Modern Publishing Brief
- Cover illustration must attract and intrigue
- Cover illustration must imply content
- Cover illustration must stand out
- Cover illustration must imply genre
Components of the Modern Book Market
- Animals (photo)
- Art and Design (stock imagery)
- Audio Books (reproduction of book cover)
- Business (typography)
- Children's Books (illustration)
- Classics (illustration, photo, stock imagery)
- Computing (typography)
- Cookery (illustration and photo)
- Crafts and Collectables (photo)
- Crime (illustration and photo)
- Diet (illustration and photo)
- Drama (illustration and photo)
- Education (photo and typography)
- Erotica (photo and illustration)
- Fiction (illustration and photo)
- Games (imagery based on visual language of game)
- Gardening (photo)
- Graphic Novels (illustration)
- Health and Medicine (illustration and photo)
- History (stock imagery)
- Homes (photo)
- Horror (illustration and photo)
- Humor (illustration and photo)
- Math (typography)
- Media (photo and typography)
- Mind/Body/Spirit (illustration and photo)
- Music (stock imagery)
- Parenting (illustration and photo)
- Philosophy (typography)
- Poetry (illustration, photo, stock imagery)
- Psychology (typography)
- Reference (stock imagery)
- Religion (stock imagery)
- Romance (illustration)
- Science (illustration and photo)
- Science Fiction (illustration)
- Social Sciences (photo and typography)
- Sport (photo, some illustration)
- Teen Fiction (illustration)
- Transportation (photo)
- Travel (photo)
- True Crime (stock imagery)
Creative Roles Within a Publishing House
- Publishing Director
- Commissioning Editor
- Editor
- Sales Director
- Marketing Director
- Art Director
- Book Designer
- Picture Editor/Researcher
Creative Roles Within Children's Book Publishing
- Publishing Director
- Commissioning Editor
- Author
- Editor
- Sales Director
- Marketing Director
- Art Director
- Book Designer
Summary of Procedure
- Initial Research
- Prospecting for Work
- Securing the Commission
- Starting Work
- Submitting the Brief
- Producing the Final Artwork
- Securing Payment
Assigned Reading #6
Chapter 6; The Corporate Identity and the Advertising Brief
"Painting is an end in itself. The poster is only a means to an end, a means of communication between the dealer and the public, something like a telegraph. The poster designer plays the part of a telegraph official; he does not initiate news; he merely dispenses it. No one asks him for his opinion, he is only required to bring about a clear, good, and exact connection." ~A.M. Cassandre (a.k.a. Adolphe Jean-Marie Moreau)
Three Forms of Advertisement
- Client Led
- The Creative School
- Viral
Illustrating for the Modern Advertising Agency
Above the Line
- Television (film/video and animation)
- Radio (exclusively sound)
- Newspapers (photo and illustration)
- Magazines (photo and illustration)
- Billboards (photo and illustration)
- Websites (photo and illustration)
- Corporate Identity, Literature and Promotion (typography, film, photo, and illustration)
Below the Line
- Direct Mail (photo and illustration)
- Promotional Material, i.e., leaflets, flyers (photo and illustration)
- Point-of-Sale (photo and illustration)
- Store Displays (photo and illustration)
- Promotional Events (photo and illustration)
The Creative Roles Within an Advertising Agency
- Creative Director
- Creative Team
- Art Buyers
- Account Handler
- Traffic and Production
The Creative Roles Within a Graphic Design Company
- Creative Director
- Designer
- Studio Manager
Summary of Procedure
- Initial Research
- Prospecting for Work
- Securing the Commission
- Starting Work
- Securing Payment
Gig Poster (complete)
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| Brief |
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| Brainstorm |
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| Black and White Draft 3 |
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| Thumbnails |
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| Black and White Drafts 1&2 |
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| Color Drafts |
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| Final draft |
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| Final Poster |
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